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The personal log of Peter Payne, owner of JLIST.com, the home of "wacky things from Japan"

Wednesday, September 27, 2006

Language learning and the "Han Solo Factor," example of silly English in product names, and more

As a student of a foreign language, I know that there's no "magic" way to learn, and even if you live in a country where the target language is spoken, you need to work hard in order to master it. My son is one of the only kids at his special English school who are haafu (half), and since he has a native English speaker for a father, some of his classmates assume that he magically absorbs English through my DNA. The truth is that we use what I call the Corellian Approach to Communication, after Han Solo's homeworld in Star Wars: I speak English to him (like Han) and he speaks Japanese back to me (like Chewbacca's growling). The problem is that I'm "defined" as a Japanese-speaking person in his mind, and it's very hard to change a linguistic relationship once it's established. He's been preparing to take level 2 of Japan's infamous "Eiken" test, since it's always nice to have something to shoot for when studying, but there's a problem: not only are the English words on the high school-level test quite difficult, he hasn't learned the kanji used in the textbooks yet. To keep him from getting frustrated, I came up with a game to fit the vocabulary words he was memorizing into the Star Wars movies, which he's quite familiar with. The word "compensate" is a hard word for an 11-year-old boy to learn, but when you can tie it to a scene with Boba Fett ("What if he doesn't survive? He's worth a lot to me." "The Empire will compensate you if he dies."), it becomes much easier. Duck! Oh! That's! These are examples of some of the more bizarre English that we see daily in Japan, printed on the sides of trucks, plastered on jackets, painted carefully on automobiles. Since all Japanese study six years of English in school (or up to ten years if they take it it in college), most people have a basic working knowledge of English, even if they can't always communicate fluently. One aspect of the Japanese I learned pretty quickly upon coming here was that they don't think too deeply about the English used around them, and so it's not at all rare to find a person wearing a T-shirt that has meaningless English like "the situation is not favorable in for us against" or "Splush! is not only the problem of age" on it. In part because English has an air of mystery to the Japanese, a certain je ne sais quoi, it can be useful for companies trying to sell products. Some of the more interesting English product names I've come across include Oh, Hot! (spicy miso paste for ramen), Clean Up! (a line of kitchen appliances), Perky Bit (chicken nuggets), and Pocari Sweat (the venerable Japanese sports drink). Some products, such as cars, are always named in English or English-sounding words, like Corolla, Camry, Cephiro, Fairlady Z and Bongo Friendee. A car with a Japanese name would sound as strange to people here as Mitsubishi Thanks Chariot Super Saloon does to you and me. J-List loves the genre known as PC dating-sim games, and we think they're a satisfying way to interface with Japan on a new level. We carry virtually every English-translated story-based "H" game available, and there are titles for every taste, no matter what characters, stories or themes you're interested in. This year has also seen the release of the first yaoi PC game, a great new genre for fans to try. We're happy to announce that our newest yaoi title, Absolute Obedience, has gone "golden master" and will be shipping soon. In this innovative new game, you play one of two roles, the dashing and refined Louise Hardwich or his rough partner Kia WelBehenna, playing a dozen unique game missions, each with multiple endings. With fantastic art and stories, we hope that all fans of "BL" games will support our efforts to grow this genre by getting the game. You can still preorder it and get free shipping when it ships! Now that it's cooled off, we've started selling chocolate items again, such as Pocky, famous all around the world as an icon of Japan. The 2006 Fall Season includes some great new varieties, including today's Black Sesame Seed and Five Fruits Pocky and Decorer Pocky (short for "decoration cake") in Apple Cream Custard and Grape Mild Chocolate. We're happy to announce the return of another rare product for Japanese snack fans: Green Tea Kit Kat, the supremely delicious Nestle Kit Kat made with flavorful green tea from Uji, Japan (near Kyoto). Available in deluxe bags that are brimming with individual wrapped "two finger" packages, we've got limited stock of this delicious treat (less than 200), so we recommend that Kit Kat aficionados pick some up soon, before it all goes. In other news: we've gotten the first batch of 2007 calendars in stock early, with several dozen large-format anime, JPOP, sexy idol and other unique calendars on the site and ready for immediate purchase. These calendars, which are made exclusively for the Japanese domestic market, are a great way to make your year a really special one -- they make great gifts, too. Newly in stock include Mihiro, Aoi Miyazaki, Shinkansen, Naruto, Totoro, Chisato Morishita, and many more. As we get the actual calendars in stock, we'll be adding photographs showing the internal pages, so you can see how nice the photos are. Browse our stock of calendars now! Here are today's "really cool products" that I thought were especially noteworthy. Note: the J-List links below may be for adult products and should probably be considered "not safe for work." To see all the J-List products, check out J-List or the JBOX.com updated products link.
RUN -- Ran Asakawa
RUN -- Ran Asakawa. Back in stock! Ran Asakawa is one of the sexiest women in the adult world in Japan. This is one of her best photobooks
Great Six Sex -- misaki19
Great Six Sex -- misaki19. Misaki19, who is 19 years old (who would have guessed?), shines in a new release from SOD.
Hiragana Times No. 228 Oct 2005
Hiragana Times No. 228 Oct 2005. New issues are Hiragana Times are on the site, for people who missed them the last time around.
Neko Bus House w/ Small Mascot (Totoro & Sho Totoro) -- Medium
Neko Bus House w/ Small Mascot (Totoro & Sho Totoro) -- Medium. Cat Bus fans, here's a cute plush that holds -- little plush toys!
Japanese Military Uniforms 1841~1929 -- Nihon no Gunso
Japanese Military Uniforms 1841~1929 -- Nihon no Gunso. A relentless look at Japan's military uniforms leading up to WWII.
Snow Trooper 1/7 Scale Model Kit -- Star Wars
Snow Trooper 1/7 Scale Model Kit -- Star Wars. Cool item for Star Wars fans.
Scout Trooper 1/7 Scale Model Kit -- Star Wars
Scout Trooper 1/7 Scale Model Kit -- Star Wars. Another really nice large-size Star Wars toy that was made exclusively for the Japanese market.
Comic AG Super Erotic Manga Anthology vol. 42
Comic AG Super Erotic Manga Anthology vol. 42. Issue 42 of Comic AG, which was mistakenly not posted before. Sorry about that!
Gotochi Kitty Catalog
Gotochi Kitty Catalog. See just about everything cool from Hello Kitty with this "perfect catalog."
Black Cat Headband -- Moe Moe Neko Mimi
Black Cat Headband -- Moe Moe Neko Mimi. Cat girls and maids are popular in Japan right now. So naturally the two go great together.
Absolute Obedience - Zettai Fukuju Meirei  **Pre-Order**
Absolute Obedience - Zettai Fukuju Meirei **Pre-Order**. The long-awaited Absolute Obedience is coming soon, now that it's gone "golden master." If you dig on yaoi, we hope you're excited by this!
Pepsi Eraser
Pepsi Eraser. It's wacky eraser time around here, and we've got some nice items for you.
Glico Kurogo Pocky - Black Sesame
Glico Kurogo Pocky - Black Sesame. Kurogo is short for Kuro-goma, or Black Sesame Seeds. Although it sounds odd at first, it's really good (and healthy).
Mikakuto Puru Puccho -- Aloe Yogurt flavor
Mikakuto Puru Puccho -- Aloe Yogurt flavor. I've written before about aloe yogurt before, and I'm sure there are people who wanted to try some. Well, here's your chance.
Gintama B5 Notebook
Gintama B5 Notebook. Gintama stuff is in the house. This is a nice notebook.
2007 Calendar -- Mitsuo Aida
2007 Calendar -- Mitsuo Aida. Although it's never a huge seller (being a specialty item), we always make sure we carry every Mitsuo Aida item we see. He was Japan's first calligraphy artist, who combined unorthodox kanji writing with beautiful poetic messages.
2007 Calendar -- Jun Natsukawa
2007 Calendar -- Jun Natsukawa. Jun Natsukawa, you pure girl who was born in the summer by a river, you. Her 2007 calendar is in stock.
2007 Calendar -- Chisato Morishita
2007 Calendar -- Chisato Morishita. Chisato Morishita is no slouuch, despite having the "s" word in her last name. Her 2007 calendar is de-licious.

7 Comments:

Blogger Peter in Japan said...

And now I'm watching Star Wars: ANH, the original 1977 (complete with old-style turqoise Lucasfilm logo and everything). This is the coolest thing in the world!

9:05 PM

 
Blogger The Thomas said...

Well, now I can see where you got that analogy, but it must wonder for you son's self-esteem to know that you see him as a large, growling, furry creature that was based on George Lucas's dog. Aw, I kid because I love, Peter. Besides, I don't think I can really talk with my nickname at work being "Baby Bear" because I am both the physically largest of the group and the youngest (in both company seniority and chronological age).

Now, continuing the theme of me forgetting something from my last post, Apple has released (in America, at least) a hardware kit that allows people to play videos, music, and pictures on your iPod on your television. Since you get overseas dramas (sans Japanese subtitles or dubbing, what does the Japanese television industry use for broadcast of overseas dramas, anyway?) off iTunes, you could, hypothetically, create a further illusion of "Let's be an American Family Day" at the Payne household: whip up some tacos for dinner, crack open a case of root beer to wash it down with, and turn on the television to watch Dead Zone or Desperate Housewives or 24 or whatever else you want to watch.

11:26 PM

 
Blogger stef said...

I assume that the Kanji on clothing I see in the US is even more nonsensical than the English words on Japanese products.

3:48 AM

 
Blogger Peter in Japan said...

Thomas, heh, your name is like Baby Gorilla from the Johnny Depp post, cool ^_^ Yes, the iTV thing looks cool, although I've got a Mac Mini already so I doubt if I'll get one. The Japanese subtitle DVDs but for TV broadcasts it's always dubbed, so you can choose English or Japanee.

Stef, sometimes the Japanese is nonsensical, it would depend. Ours isn't, or isn't wrong anyway, but I've seen some pretty wacky stuff ^_^

9:57 AM

 
Blogger Sera said...

This post has been removed by a blog administrator.

10:42 AM

 
Blogger Sera said...

I'm happy to see the chocolate returning to Jlist! Horray!

I know this is off topic, but I found this illustration on "How the Japanese see America" and I thought I's share it since you talk so much about how each culture perceives each other.

http://img138.imageshack.us/img138/9679/
howjapanseesamericare7.jpg

Have you seen it before? It's too funny!

10:43 AM

 
Blogger Peter in Japan said...

Haha, that is pretty good! And totally accurate!

12:21 PM

 

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