What Color "Randoseru" (School Backpack) Are You?

In the U.S., "back to school" season is in August, when parents prepare for the start of the new school year in September, buying new shoes and notebooks and clothes for their kids. In Japan, the school year has always started in April, seemingly timed to coincide with the cherry blossom season, and right now parents are bustling as they try to get everything ready in time. Education is taken very seriously in Japan, and in the case of new first graders, families will go all-out to make sure the child gets off on the right foot. First, every student must have a a desk to do his or her homework at, and there's a huge industry of companies selling stylish and functional study desks for kids, which include features such as a plastic sheet with images from the latest popular anime series printed on it, which can be removed later when the child is older. Another important choice is what kind of school backpack to buy. School backpacks are called randoseru, from the Dutch word ranzel, and they're extremely well made hard leather backpacks designed to hold everything the student needs over six years of elementary school. Right now stores are filled with an array of smart-looking school backpacks for parents to buy for their children, and every year manufacturers seem to offer them in a wider array of interesting colors. This move to offer more color choices is somewhat odd, since for 99% of children you see walking to school, the color of a randoseru is black for boys, red for girls, with almost no exceptions. A lot of this is cultural -- in a country where not standing out is extremely important, the idea of being the only kid with an orange or sky blue or yellow backpack would be quite unthinkable.