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The personal log of Peter, owner of JLIST.com, the home of "wacky things from Japan"

Friday, June 20, 2008

The iPhone and Japan

The iPhone is finally coming to Japan, and I'll certainly be in line to get one when they become available next month. But how will the device really do here? I'd say that while there is a lot of interest by Japanese fans in the phone, it's still unsure whether it will be a runaway success or not. First of all, Japanese consumers are extremely fickle -- there's a reason J-List does no business within Japan, and never will -- and anyone doing business here needs to really be on the ball if they want to do well, especially if you're selling a device that does things in a totally new way. Another problem comes from the syllabery nature of Japanese, which can express sounds like KA-KI-KU-KE-KO but not "k" by itself. It turns out that it's quite easy to type Japanese using a standard numeric keypad by entering, say, 1992*44444 for arigato, and -- I am not kidding, here -- there are novelists who write their works exclusively with a numeric keypad on a phone because they can type faster that way. The new iPhone will have support for an on-screen kana-based method of text entering, but my guess is that it won't feel the same to Japanese phone users, who are used to walking or riding bicycles while pecking away on their phones. Finally, there's a slew of handy local features iPhone won't support, like a payment system that lets you buy train tickets by touching a panel with your phone and a low-bandwidth TV system called Wanseg (from "one segment"). I've heard from many Japanese computer users that American companies like Apple and Microsoft regularly get little details wrong when producing products for the Japanese market, so I wonder what other small aspects of the iPhone will feel funny to users here. Still, considering the number of things you can do incredibly well on the thing -- I use my American phone a few hours a day in Japan, where it's not even usable as a phone -- I've got a feeling Apple will do quite well.

iPhone

7 Comments:

Blogger timo said...

I use my iPhone every day here in America, but I rarely make any phone calls. The web-enabling is the real draw for me. I can be at lunch break at work, and check my e-mail, Myspace, Facebook, and this blog, of course. Used to lug around the notebook to do this, but I could rarely get a wireless signal. The iPod and camera features are great, too, but the mcamera needs work: no flash?

8:57 PM

 
Blogger Peter in Japan said...

Yes, I'd like a better camera. I can take okay pictures with it but nothing that's worth printing or remembering. I love my iPhone, do my mail on it at lunch, and can't wait to get a faster one here. The main question in my mind is bandwidth: if they give you an all-you-can-eat price for data that will be GREAT, but I'm afriad the carriers here will try to pull the packet crap, e.g. you get 100,000 packets for 4000 yen, but who the heck knows what that's worth? (I once did an entire J-List update through my cell phone from Hiroshima, and it was just about that amount, so that's the yardstick I have to go by).

I also find the iPhone an excellent video iPod, and I watch many series on the thing. It's way better than the old video iPod for this.

10:55 PM

 
Blogger timo said...

yes, peter, the video is great on the iPhone. I actually downloaded the anime movie appleseed onto it from iTunes (rental only), but Apple has very few anime titles available yet.

4:55 AM

 
Blogger Peter in Japan said...

You can also rip DVDs easily. I use MacTheRipper to rip, then D-Vision 3 (always set to h.264) to make avis, then Visual Hub to make them iPhone sized, since they're nice and small that way. Nice thing about having all these processor cores is (if you're using a Mac Pro), I can convert these movies while working and not even notice anything.

11:03 AM

 
Blogger timo said...

what!!?? man, never heard of all that. that's way beyond my skills; impressive!

11:39 AM

 
Blogger Vy said...

I think keitai are so much better than any other cellphone the westerns can think of that I can hardly believe iPhone will be so succeful. Keitai can do just about anything and more and are so many years ahead of what we can think of needing today...

1:18 PM

 
Blogger Peter in Japan said...

Another issue is that Apple's success lately has come at the expense of companies like Sony who were incredibly stupid (um, MP3 players should at least play MP3s, Sony), so Japanese fans haven't been quite as happy to embrace iPod as elsewhere. So you see more "vanilla" MP3 players being used around town where in the U.S. it's pretty much boiled down to iPod, SanDisk or Zune. I'm sure this will play a small part in the iPhone -- some small part of people's decisions will be influenced by the fact that Apple's took away their own thunder as the leading electronics makers.

1:56 PM

 

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