Sake and the Japanese

As a rule, the Japanese are rather fond of their spirits, and enjoy a wide range of recreational alcoholic beverages, from sake to beer to one of my favorite drinks, a Grapefruit Sour, a glass of a gin-like alcohol called shochu which comes with half a grapefruit and a juicer, requiring you to extract the juice and pulp and add it to your drink. The last decade has seen a long-term boom in the popularity of wine in Japan, with many people developing a taste for red wines from all over the world, in part to promote good health. Even the humble liquor shop that my wife's parents run has seen quite a transformation in recent years, with the share of traditional sake in the store shrinking (partially due to our sake-buying customers dying of old age, sad to say) and being replaced by imported wines. My wife and I are signed up with a company that sends us six bottles of wine from a different part of Europe every month, complete with information on the region -- I like to read through the newsletters they send and get a feel for how "winespeak" in Japanese compares with English. Right now the Japanese are preparing to go ga-ga over the beaujolais nouveau, a traditional wine from France that goes on sale at midnight on the third Thursday of November, which is transported in huge quantities to Japan by air cargo.