Women who use Yahoo vs. those who prefer Google -- which are sexier? That's a question posed by one ladies' magazine, which polled 600 female users of both websites about how they perceived themselves. While Yahoo's star may have been eclipsed by Google in the U.S. and Europe, the brand is still going strong here in Japan, where less-sophisticated users often associate the Yahoo website with "the Internet" in general, often not knowing there's anything beyond it. Yahoo just seems to "get" the Japanese market in a way that other companies have trouble emulating, and their market share for search in Japan stands at 51% compared with 39% for Google. The magazine's poll found that among female Googlers, 23.5 ranked themselves as "sexy" or "somewhat sexy" while just 9.6% of female users of Yahoo described themselves this way. The article went on to postulate that users of Google thought the service was kakko ii or "cool" because of its more technical approach to the web, while Yahoo Japan users thought less deeply about what tools they were using to get information.
Yahoo is still king of search in Japan, especially among females.
6 comments:
Something your readers may not be aware of is that Yahoo Japan is a separate company from Yahoo. Yahoo owns about a third of Yahoo Japan, but is not the majority owner (I think Softbank is). Definitely function as separate companies.
Yes, Mr. Son (heck of a name, since it sounds like "financial loss" in Japanese) is a smart businessman. Smarter, it seems, than Yahoo itself.
It is funny how a little cropping can change a picture's meaning, heh.
Why does her legs look so spread apart...and her skirt looks like it's hiked up. what is she doing with her right hand!?
This is the original. It was just begging to be used (and cropped, of course).
So THAT'S why Yahoo features so many asian girl pix on their homepage. Good to know.
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