The Japanese love to abbreviate long, hard to pronounce words. Whether its lopping off some kanji to change Tokyo Daigaku (Tokyo University) into the more manageable "Todai" or coining shortened terms like konkatsu, the "wedding activities" that are so popular with single people too busy to find potential marriage partners, the Japanese are efficient speakers. It's also interesting to see how they create on-the-fly slang words for anything they like, shortening Starbucks to Sutaba or rendering the somewhat unwieldy title of Monster Hunter into the more concise Mon-han. They also use many of the abbreviations found in English, but find it easier to pronounce acronyms such as JAL (Japan Air Lines), ANA (All Nippon Airways), LAX (Los Angeles International Airport) and even VIP as if they were normal words (e.g. "jal" "ana" "lax" and "vip") rather than saying the letters individually, as we do in English. On the famous Japanese 2chan BBS, the sub-group that roughly corresponds to the /b/ board on 4chan is known as VIP ("vip"), and the Japanese version of /b/-tards are known as "vippers."
I like this Starbuck's logo better than the normal one.
8 comments:
Okay, we need a wall scroll of that Sutaba art.
I've always found the shortenings of L'Arc~en~Ciel and Dir en grey to Laruku and Diru rather endearing. Furuba for Fruits Baskets is also kind of awesome though I'm not that keen on the series itself.
The only Japanese abbreviations I know are Todai, Gaijin (technically), Pokemon and Akiba. Also the 5 members of the old Hello! Project group Mini Moni, they were like abbreviated people. ^_^
Ehh, that might come off as mean, but I a fan of Mari Yaguchi in particular.
Yes, it's interesting to see that only things people like or have a great affinity for get the abbreviations, like ブラピ (burapi) for Brad Pitt, キムタク for Takuya Kimura of SMAP, etc. Politicians never get the the nicknames...
The "seku-hara" one was always funny to me, for some reason.
That Starbucks girl looks like a Claymore character.
awesome logo.... I love it 0_0
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